Screen Location : Lot 10 Shopping Centre, Jalan Sultan Ismail, Bukit Bintang, Kuala Lumpur (The Cube, In front of H&M, Bukit Bintang Street, Bintang Walk)



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Located in front of H&M Lot 10 Shopping Centre. Lot 10 is a five-storey mall located along Bintang Walk, central KL’s main shopping and entertainment district. One of the city’s oldest malls, it houses a mix of local boutiques, one-off concept stores and international brands. A KL landmark, Lot 10’s location has been instrumental to its success. Sporting an easily recognisable, vivid green façade, extensive refurbishment at the beginning of 2012 saw the interior ditching its 1980s style. Today, inside the mall it looks a lot like Bloomingdale’s, with bold contemporary columns and lots of glass features. A sky bridge on the first floor connects the mall to the Bukit Bintang monorail station (which is adjacent to Lot 10). The LED screen is able to target multiple market segment such as business leaders, holiday makers, professionals, teenagers, tourists and so on due to its strategic location. Due to the high traffic volume in Bukit Bintang, it is doubtless to say that the LED screen is able to deliver brand message to the public.

Kuala Lumpur is the capital city of Malaysia, boasting gleaming skyscrapers, colonial architecture, charming locals, and a myriad of natural attractions. Divided into numerous districts, its main hub is called the Golden Triangle which comprises Bukit Bintang, KLCC and Chinatown. KL is widely recognised for numerous landmarks, including Petronas Twin Towers (the world’s tallest twin skyscrapers), Petaling Street flea market, and Batu Caves, which is over 400 million years old. With frequent sales events throughout the year, expansive shopping malls like Pavilion KL and Suria KLCC are also among the biggest tourist attractions in the city, hosting a wide range of upmarket labels from all over the world. Kuala Lumpur's eleven districts, with estimated population and percentage of the total, serve as administrative subdivisions under the authority of the Kuala Lumpur City Hall authority.








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